Kyle Kuzma

Kyle Kuzma cracked 5-year deal with Puma

Los Angeles Lakers forward Kyle Kuzma has signed a five-year footwear and apparel endorsement deal with Puma.

It is expected to pay him north of $20 million over the life of the contract, with additional incentives that could increase the total value even further, according to industry sources.

Kuzma is now one of the highest-earning players with the brand and a featured partner with the company, and he also will be featured in brand campaigns and key product-feedback sessions and have creative control over future collections.

“The No. 1 thing I was trying to look for was a little bit more control, a little bit more freedom to do certain things. Not to be stranded from an idea standpoint,” Kuzma said. “Having a brand fully commit to me and see that I have visions too — that could work out well for the brand and me, as well. Puma was that.”

To celebrate the signing, Kuzma met with local Lakers fans at a Puma-branded taco cart along Fairfax Avenue, a district home to Los Angeles’ longtime streetwear scene and many of the leading sports culture brand boutiques.

“The addition of Kyle to our expanding Hoops roster is a powerful step for our brand,” said Adam Petrick, Puma global director of brand and marketing.


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Mary Williams

Our sports correspondent, Mary, is a former student-athlete who went on to study sports management in order to better learn how sporting authorities and games operate in the country. The result of the collision of these qualities and her writing skill set, is her unique sports column that covers all the necessary information needed for you to catch up for the day.

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