Los Angeles Lakers forward Kyle Kuzma has signed a five-year footwear and apparel endorsement deal with Puma.
It is expected to pay him north of $20 million over the life of the contract, with additional incentives that could increase the total value even further, according to industry sources.
Kuzma is now one of the highest-earning players with the brand and a featured partner with the company, and he also will be featured in brand campaigns and key product-feedback sessions and have creative control over future collections.
“The No. 1 thing I was trying to look for was a little bit more control, a little bit more freedom to do certain things. Not to be stranded from an idea standpoint,” Kuzma said. “Having a brand fully commit to me and see that I have visions too — that could work out well for the brand and me, as well. Puma was that.”
To celebrate the signing, Kuzma met with local Lakers fans at a Puma-branded taco cart along Fairfax Avenue, a district home to Los Angeles’ longtime streetwear scene and many of the leading sports culture brand boutiques.
“The addition of Kyle to our expanding Hoops roster is a powerful step for our brand,” said Adam Petrick, Puma global director of brand and marketing.